Social responsibility

An especially important element of our strategy is social responsibility. We are aware that our activities have an effect on the life of pets – also those forgotten ones who have not found their home. Therefore, the company engages in various activities of a pro-social and charitable character, in the area of care and assistance of animals. As a producer of pet food we are especially sensitive to their fate. Voluntary, active campaigns undertaken by our firm, with the purpose of creating a better social environment, include not only a systematic donation of food for needing animals, but also supporting initiatives involving the adoption of homeless and stray cats and dogs. It should be remembered that citizens have not only rights, but also duties concerning the environment in which they live. Initiatives undertaken for the welfare of animals are an integral part of our activities.